If you’re a designer, you work to communicate and convey meaning. So it’s important that you understand the mechanisms by which things and ideas acquire meaning; more than any other factor, your grasp of these fundamentals determines your ability to communicate effectively. Without fundamentals, you will flounder when faced with complex design challenges or constraints. Contrast is important because the meaningful essence of any thing is defined by its value, properties, or quality relative to something else. That’s right: nothing has much meaning by itself, which is one reason why design is important…
by Genís